Our insights from this year’s Expo West | Special Printing Effects
About a month ago we attended Expo West in Anaheim to walk the many aisles and see innovative & inspiring products. The following posts run through our insights and finds we’re excited to share.
Expo West is one of the largest, if not the largest, trade show for the natural products industry. With over 3000 exhibitors and estimates of 80,000 – 100,000 attendees it can be an overwhelming and claustrophobic experience – but it can also be very helpful and inspiring.
We went this year and spent 3 days soaking up all the emerging trends, innovative brands, and inspiring entrepreneurs who move the needle for the industry. We’re excited to share our insights and discoveries with you below.
Special Printing Effects
If you command a high premium price for your products, then they better look like it- and with today’s technology specialty printing and materials are well within the reach of big and small brands. We saw lots of interesting products at Expo – here’s a few:
Omiberry, a subtly sweet sparkling berry drink, captures your attention with a beautiful gold and rose gold foil effect. Also there are mysterious die cut holes throughout the label that make you want to pick the product up and look around it.
Holy Kombucha takes advantage of foil label printing with nice shimmer on their logo and item name. And even though they have a lot of color coverage the label still shines because of the foil underneath. All of it reinforcing the “holy” aspect of their name.
Lovingearth chocolate bars utilize embossing to create interesting textures on their products and reinforce the beautiful simplistic illustrations created for each item. The colors are very nice and deep as well. Another great example of actual visual texture that engages the shopper from the shelf.
K’ul Chocolates go all out for their chocolate bar packaging. From custom shaped boxes and windows, foil printing, multiple types of materials, and a beautiful foil label that seals everything up – the whole experience is rich and gives the shopper an idea of the quality within. We love seeing a specialty company embrace this level of of specialty.