Many products in the beauty category lean heavily towards either feminine or masculine aesthetics. The Unscented Collection from True North Beauty is a product that has been created for both men and women so the packaging needs to appeal to both genders while still fitting in with their existing packaging system. We kept the existing natural stone texture and brought in the more masculine color onyx to balance out the other feminine elements, echoing the product’s function of appealing to all genders and skin types.
Packaging Design
