TruAde is a heritage beverage brand from the 1930’s in need of a refresh. We created a new look and feel for the brand, referencing it’s vintage Americana roots and infusing fresh, bright bold colors. TruAde is sold in c-stores and grocery shelves so it was important to create a bold statement and help differentiate from the other beverages out there. We created a packaging design that could scale from 16 oz bottle labels to 12 pack cartons for 12 oz cans.