Fun, bright and colorful with a textured, handmade quality- that’s Sticks and Bones Pasta Sauce packaging in a nutshell. This unique and on-trend product has to straddle the line between the pasta sauce category and bone broth category all the while standing out on the shelf. We included elements like the ingredient imagery to lean into its pasta sauce heritage and the hand drawn brush font to align with the ruggedness of bone broth products.