For their new line of Premium Coffees, The Fresh Market needed packaging which spoke to a more refined and knowledgeable customer. We created an elevated design that created a strong shelf presence with the diagonal blue shape and on the label we highlighted the important information for decision making in the coffee buying process. We even wanted the label stock to reflect the premium quality of the coffees, so we chose a high-end linen textured paper

*Designed with the In-House Team at The Fresh Market