Winner of The Dieline Awards 2017 | First Place – Private Brand Category

For The Fresh Market’s line of artisan, small batch coffee we were tasked with creating a unique label that felt handmade, but also needed to scalable and easily packaged in an assembly line. We worked with both the coffee roaster and printer to create a custom two part label that not only made sense production-wise but also packaging-wise. Because each coffee has its own history, we created logos that feel vintage and old time-y for a sense of place, personality, and character.