Out with the Old, In with the New
To help ease existing customers into the redesign, we utilized the color cues in use on the old packaging. For example, customers who were used to buying the “Health & Shine” product just needed to find the design featuring the blue elements they were familiar with. The botanical illustrations also functioned as an identifier for one of the main ingredients used in the formulations. The old design faded into the shelf, while the new white and clean design stands out and shines a spotlight on the products.
How did Buttermilk make it better?
Since introducing the new packaging for their supplements, Dr. Harvey’s has garnered attention from The Dieline, an industry leading blog for packaging design. The design was also featured in the prestigious 2016 Regional Design Annual published by Print Magazine. But really what is important is how this redesign has impacted their business: Dr. Harvey’s saw a 20% increase in year over year comp sales and glowing reviews from existing and new customers, both individuals and boutique pet shop owners.