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Behind the Scenes

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 3: Revolutionary Redesigns

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share.

Trend 3. Revolutionary Redesigns

Redesigns are big and scary undertakings but when brands decide to refresh it can pay off with better relevance with new customers and an opportunity to freshen up a potentially stagnant brand. We noticed a few big brands going through facelifts and redesigns.

Morris Kitchen:
Morris Kitchen threw us for a loop (in the best way) with their sleek, simple, illustration pattern driven redesign. We’ve always loved Morris Kitchen for their unique take on cocktail mixers and tasty concoctions like Tomato Beet and Citrus Agave. Their old design felt homemade and simple, which fit with the brand’s positioning- but the design update feels fresh and contemporary and will definitely stand out on the shelf. The simplified treatment of the ingredients in each label drives home the fact that there’s only the best inside.

Roland Foods:
Heirloom brand Roland Foods keeps their heritage with a simplified treatment for their wordmark and refreshed packaging design. We love that they were able to simplify the logo but keep the wordmark in place. The new mark will be more flexible across the brand and could introduce Roland to new customers. They really upped their packaging design game as well with interesting photography work adorning their canned goods and amazing bold colors for their sardines, just to highlight a few.  

And not a full redesign…

Bob’s Red Mill:
but we appreciated this new take on presentation within their brand from Bob’s Red Mill for their line of Muesli. We’re used to seeing Bob’s Red Mill products in clear sealed bags with a label and Bob’s smiling face. However those bags aren’t the easiest to work with once opened – plus we felt like there’s a ton of opportunity there for a design refresh. So we were excited to spot this particular update to both the bag and the design for their Muesli. Still staying true to their original look and feel with Bob’s likeness but pulling in new typography with a vintage feel, plus the use of banners as containers for content helps organize the front panel. And the scroll work and filigree elements add a nice homespun touch, reinforces the brands core values.

Read our Trend #1 Post

Read our Trend #2 Post

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 2: Happy Hour Hacks

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share. Below is our Cocktail Kit Trend Insight from 2017 Summer Fancy Food Show

Trend 2. Happy Hour Hacks

Making the cocktail ritual easier has been a building trend for a couple of years now and we love how these brands are putting their spin on it.

Bantam Bevy:
Bantam Bevy, a new kid on the block, attracted us with their great design and tasty flavor combos – Cucumber Mojito anyone? We love all these ready-made cocktail mixes and it’s a crowded field and we’re confident Bantam Bevy will stand out nicely with their bold colors and design. Also – since these bottles look like pieces of art put ‘em out while you’re playing bartender – they’ll be a great conversation starter!

Cocktail Kit 2 Go:
Why settle for just a flask when you can have the whole cocktail? Cocktail Kit 2 Go has everything you need to make classic cocktails (just add alcohol) in a handy business card size. That’s what really differentiates this from the other “Cocktails to go” products – the size is so darn convenient you can bring it anywhere (anywhere it’s legal that is!)

House of Broughton:
House of Broughton Syrups attracted us with their dazzling design and innovative syrup flavors. These will become the home bartender’s best friend because who has the time to make a variety of simple syrups? Not only do these provide a shortcut so you’re not spending the whole party behind the bar, the interesting flavors will give you the best cocktail game on the block.

 

And the best for last:

Swig and Swallow:
Swig and Swallow’s bottle comes half full – just top it off with the exact amount of alcohol for a convenient cocktail. When we sampled their Mojito it was spot on flavor-wise. We also appreciated the fact that there’s just no other product out there like this. The challenge for Swig and Swallow is to let shoppers know the bottle is supposed to be half full and hasn’t leaked out. From what we could tell they had very clever marketing materials around that barrier, but we’re confident once folks try this they’ll be hooked.

Read our Trend #1 Post

Read our Trend #3 Post

Our insights from this year’s Summer Fancy Food Show in NYC | Trend 1: Gourmet On the Go

About a month ago we headed up to the Specialty Food Association’s Summer Fancy Food Show to walk the many aisles and see the best & brightest amongst specialty food and beverage. The Following posts run through our insights we’re excited to share.

 

Trend 1. Gourmet on the Go

Gourmet goodies are not relegated to fancy restaurants any more, which isn’t necessarily a new trend, but we loved how these brands elevated conventional food with tasty results. With more and more folks strapped for time but wanting better, quicker food this trend isn’t going away anytime soon so we’re anxious to see how other brands innovate within trend.

Mac & Son:

Remember Sunday dinners over at Grandma’s house? Home cooking at it’s finest with an array of yummy sides more than likely including Mac & Cheese?  Well Mac & Son makes bagged mac & cheese taste like homemade, with quality, thoughtful ingredients. When we sampled our little cup full it took us right back to those Sunday dinners. We learned that the Mac & Son folks have worked hard to recreate that homemade flavor spending a lot of time developing their recipe and identifying key ingredients that are simple, flavorful but also deliver a hefty, homemade side in a convenient pouch.

Boonbox:

Imagine never having to worry about a filling, healthy, well rounded meal on the go? Forget fast food – Boonbox makes it easy. We loved the fact that Boonbox was so simple, just a container with everything you need – and better yet you don’t have to cook it – just dig right in. Think of it like super powered trail mix. Plus the container is small enough to fit in any type of bag.

Zupa:

Zupa Superfood soup makes sure you get all your veggies in an easy to carry bottle. We need our veggies but don’t always have the time to hang out at the juicer and crank out a cup or two. Plus what’s the right recipe that tastes good but is also healthy? We loved how Zupa delivers everything in a bottle – no excuses for not eating those veggies – even if you can’t sit down for a meal. And forget conventional flavors – they’ve got sophisticated combos like: Beet Orange Basil, Cucumber Avocado, and Tomatillo Kale Jalapeno just to name a few.

And of course we can’t forget dessert –

The Konery:

We think gourmet on the go should apply to all courses. The Konery has dessert covered by making amazingly tasty gourmet waffle cones. With bold and innovative flavors, The Konery’s cones pair nicely with different ice cream flavors and play a bigger part than a standard sugar or waffle cone. They’ve got wild flavors with even wilder cone colors – for instance a deep red “Red Velvet”, a blue “Salted Blue Corn” and our fave: a confettied “Birthday Cake.”

Read our Trend #2 Post.

Unpacking after 99U: Part 2

In our Part 1 post distilling our experience during the 99U Conference, we shared what we encountered around the city and some of the interesting things we saw. Part 2 is all about our conference takeaways.

Day 1

Studio Tour: Verdes

We started the first full day of the conference at a great little coffee shop called The Jolly Goat on our way to a studio tour with Verdes, a small offshoot of the larger studio Mother NY. The folks from Verdes shared with us how to create a common language around expressing our ideas to clients and helpful tools for facilitating the discussion. A super useful topic and content and a great start to the conference.

Conference Sessions:

We made our way back from Verdes down in Hell’s Kitchen to Alice Tully Hall at Lincoln Center to start the general sessions.

Session 1: Ryan Carson, Treehouse

Ryan Carson shared with us a bit about his unique management and company policies (he doesn’t have any managers and they encourage lots of balance) – all of which came from his realization that we really don’t have very long on this earth so we need to spend it doing important things with the most important people in our lives. Ryan had us imagine who we want at our funeral and what we’d want them to say about us. From there we create a “Personal Mission Statement” outlining our different roles (father, business owner, son, husband, etc.) and check in on our mission statement every week and make sure our lives are still on track.

Session 2: Kristy Tilman, Society of Grownups

Kristy Tilman, in addition to having beautiful and inspiring design work, talked about not waiting to be invited to the table – to just invite yourself. She shared her own experiences where she created her own opportunity based on what she felt was needed in the world and built success around it. This is such an important idea to keep in mind: Don’t wait to be invited! Other folks out there aren’t going to wait for you and the most successful people create their own opportunity.

Session 3: Jason Fried, Basecamp

I was very excited to hear from Jason Fried who created Basecamp. Jason talked about “creative destruction” and really stepping out of your comfort zone, habits, and processes to discover new solutions. He’s challenged his teams with weeklong projects, which keeps everyone sharp but also gets the client to pay faster for example. Creating seasonal change is also important – for instance work 4 days a week in the summer and go back to 5 days in the fall. When the changes come you are refreshed and can look at everything in a different way.

Session 4: Tristan Walker, Bevel

Tristin Walker created a men’s grooming product that rethinks everything we’ve grown used to. His products are simple and refined, both visually and functionally. I mainly was inspired by his company, Bevel’s, packaging design.

Master Class: Scott Belsky, founder of Behance

Scott Belsky spoke about the journey in-between and how to keep projects alive and thriving through every cycle. Scott talked about being mission centric and medium agnostic and really focusing on the core of the project, not letting the medium drive the solution. The playbook changes over the lifespan of the project so what worked at the beginning wont work in the middle or the end so we should be aware and course correct when we need to. He discussed why projects lag in the middle – hint – it’s in our human nature! We learned to make sure we focus on new users as well as existing ones and to step out of our assumptions and step into the shoes of someone who has never interacted with our product or project.

Day 2

Day 2 started with a rainy walk to a cool little event space called Lightbox to hear Brennan Dunn discuss how to optimize our businesses. I popped in a great little coffee shop called Rex Coffee and had some yummy Counter Culture coffee and a tasty Egg & Cheese on Brioche.

Offsite: Brennan Dunn, Double Your Freelancing

This was probably the most helpful and actionable sessions of the whole conference. Brennan walked us through what makes freelancers successful, things such as mindset and knowing that you are equal to you client counterparts, not just a “vendor.” He discussed really easy ways to qualify new clients and how to provide a ton more value to existing clients. We learned about tips and techniques to help uncover the true business problem behind design projects and to become an investment for our clients, and not just an expense.

Conference Sessions:

Session 1: Dan Mall, Superfriendly

Dan Mall walked us through why and how he uses an apprenticeship model at his design studio. This was such an interesting and inspiring talk and I will be exploring ways to create something similar at Buttermilk. The most fascinating thing about Dan’s apprentice program – he only spend 30 total non-billable hours working with the apprentice over the span of the 9 month program. The rest of the hours were spent with self directed instruction by the apprentice or actual billable time on real life design projects. So something that seemed way out of reach sounds very doable for any business owner.

Session 2: Cap Watkins, BuzzFeed

My main takeaway from Cap Watkins was how he started to develop “Designer Principals” at BuzzFeed and those turned into “Leadership principals” because he discovered that really it all boils down to the same thing, no matter what your job or discipline is. He also talked about designing everything, not just design projects and to treat organizations and clients as user experience problems – a very interesting point of view.

Session 3: Yuko Shimizu

Yuko is an incredible illustrator that decided to go into the field later in life. She discussed setting goals really high and to take one small risk everyday. She also shared a lot of work and some of the stories behind it. Very inspirational.

Keynote: Tobias Frere-Jones

Tobias Frere-Jones closed the conference with a discussion about how he arrived at type design and walked us through the details and nuances of redesigning a font to be used in the stock pages of the Wall Street Journal. What I learned is that projects can always use a bit more adjusting and work before they are completely finished, but to also step away from projects for a little while too so you can return to them with fresh eyes.

Closing Party

What’s a great conference without a killer party and 99U was no exception. The venue was incredible – the vestibule of the MOMA and the music was provided by DJ Windows 98 (aka Win Butler from Arcade Fire). I had to keep pinching myself – here I was in this iconic space listening to an iconic artist with all these inspirational folks I’ve spent the last couple of days with. It was such an incredible time.

Parting Thoughts

99U was an awesome experience I will definitely consider attending again next year. I was amazed at how few traditional “designers” i encountered and the wide array of disciplines and people I learned about and met. The speakers and sessions were so varied and everything I learned makes me look at projects and my own work in a completely different way – something I think is invaluable. What makes me even more excited is all the new value and knowledge I get to share with my clients helping them solve their business problems and making them even more successful!

 

Unpacking after 99U – Part 1

It’s been a little over a week since I left for New York City to attend the 99U Conference but it feels like a lifetime. I had such a great time exploring not only the city but also the far flung reaches of the other folks who identify themselves as being part of the design/creative industry. I’ve tried to organize my thoughts into two parts  – the City and the Conference. This is only a peek into everything I took away from both but I hope it sheds some light on an amazing few days.

Part 1 | The City

I made sure to arrive a couple of days before the conference to give me a little time to get out and explore as best as I can. Some of my goals included meeting up for dinner and drinks with a great client, Ty, from Dr. Harvey’s, sitting down with Steven from Brooklyn Roasting, and wandering through Brooklyn in search of amazing shops and packaging design – all of which I accomplished.

Dinner & Drinks

Getting to know clients on a human level is so important so when you have an opportunity to unplug and just discuss life over food and drinks you jump on it. We started at Westville East – a great little restaurant in the East Village. From there we ended up at the Summit Bar, another East Village establishment. I was amazed at the creativity exhibited in the cocktails. Ingredients from all over the board. We ended the evening at The Wayland, a great little juke joint that made this southern boy feel right at home. We discussed current projects, got some work done, but also got to learn a lot about each other which I believe is helpful when I need to do my job solving problems for his company.

Brooklyn Roasting

My first stop in Brooklyn was with Steven Jewett, bookkeeper(among many other things) for Brooklyn Roasting. Steven showed me around the roastery and gave me a unique peek into the business, all while I sipped on a cortado – my new favorite coffee drink. I was able to hang around and watch the roaster run and chat with some other patrons about their love for Brooklyn Roasting. —insert pics—-These folks are beyond successful and do a great job bringing the gospel of great coffee to the masses. I was able to glean a lot of learnings to bring to my client, Virgin Islands Coffee Roasters.

Brooklyn & Beyond

After getting properly caffeinated and devising my final game plan I hit the streets in search of cool markets and packaging. My first stop was just checking out the views:

After wandering around like a legit tourist I made my way to Foragers – a really cool market with a ton of interesting products from Brooklyn and all over. I went way over my R&D budget buying up innovative coffee, granola, and chocolate packaging just to name a few. The interior of Foragers is really inspiring too with a great aesthetic and vibe letting everything speak for itself.

 

I wandered farther down into Brooklyn and found The Greene Grape – another great market. The store design was really nice and each department had its own vibe. I picked up some pretty and tasty goods and sat out on a bench in front and chatted with Brooklynites having their lunch and hearing their perspective on their neighborhood and the kinds of products they find themselves buying these days. Ginger shots kept popping up so who knows- that might be the next big thing.

 

The rest of the time in the city was spent attending the conference (see Part 2) and taking short little trips on foot – here’s a few of my favorites:

Great Coffee Shops:

Lucky Goat

Annex | The Greene Grape

Rex Coffee

Favorite Lunch Place:

The Meatball Shop

Favorite Area to Wander:

Central Park

Favorite Bar:

The Wayland

Stay tuned for Part 2 where I discuss the conference and some of the takeaways I learned.

Part 1: A little context & background: Why?

This is a series of posts about our recent website redesign. Click the links below to learn all about it. 

Every project starts with the simple words: “I’ve been thinking- we should…” or something along those lines and then grows exponentially from there. In our case it was “We should redesign our site.” To which we thought no problem! We’re designers – we can do this in our sleep. Plus it’s our own site! How hard can it be? Well it turns out quite hard.

Redesigning a site is not just a logistical decision that’s made, its also a deep down almost spiritual, inward looking path that is taken that requires some soul searching. We asked ourselves questions like: Who are we? Why do we exist? How do we present ourselves to the outside world? How do we present our work? These and many other questions are important to think about when you have this opportunity to refresh your look online.

When we started investigating who Buttermilk is we started to finesse certain aspects of our studio’s personality. We’ve always thought of ourselves as a “packaging design studio” – but what does that really mean? Well to us it makes perfect sense, but to many of the folks we met out networking it wasn’t clear what “packaging” actually is. Is it the substrate products go into? Are we product designers? Are we printers? So we tried to really dig down to the heart of what we do and that is:

“Helping brands speak to customers from the shelf.”

We really feel like this statement sums up the work we create at Buttermilk. And speaking to customers isn’t just limited to a product on a grocery shelf. All brands have “customers” and a “shelf” they sit upon and whether we’re collaborating with you to create a logo, a website, or our favorite; packaging design, we will help you speak clearly.

We also looked at how our work is presented and wanted a more uniform and elegant display of our portfolio. We pour a lot of heart and soul into our work and want to make sure we’re putting the best face out there for each piece.

So as you can see the decision to redesign your site is not one to take lightly or without preparation but if you use it as an opportunity to refine your presentation and your message it’ll be a success!

Stay tuned for next week when we discuss putting together a great team to help with the epic undertaking of a redesign!

Welcome to our new site!

Its been a long hard road but we finally have arrived at our destination and have a redesigned site! It took a lot of time, energy, and effort from not only us but helpful friends in the community. Over the next few posts we’ll share insights into the redesign process, what’s new on the site, spotlights on our collaborators, and other bits of knowledge we’ve gained on this journey. We want to share all of this because we feel like it will be helpful for folks thinking about heading down the redesign road.

Below are the sections we’ll be covering over the next few weeks:

Part 1: A little context & background: Why?

Part 2: The process behind the redesign

Part 3: The importance of assembling a good team

Part 4: Spotlight: Our developer and domain host

Part 5: Spotlight: The importance of amazing photography

Part 6: Learnings

As you can see we’ve got a lot of ground to cover but we’re excited to share this experience with you. Our blog is a weekly post so look out for new posts every Monday morning.

Enjoy!

BUTTERMILK GOES TO BOSTON – PART 2

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

Click here to read Buttermilk Goes to Boston – Part 1

If any of you have ever been in situations which involve public speaking on a large scale (even on a small scale), then you may understand the wave of terror and excitement that washes over you and submerges you leading up to the event. We started riding that wave as soon as we got the phone call and the nod from Andrew and Ivan (of the Dieline).

Are Andy and I excited? Oh yeah, for sure! Are we also terrified and nervous? You bet. And even though we had a defined topic and a description of what we want to address in our presentation, we still need to come up with the details and organize our thoughts and create a presentation around it all. Not to mention the task of figuring out how to make all of that information interesting and most importantly helpful to the hundreds, if not thousands(maybe? who knows?) of faces that will be glaring back at us. *gulp*

So, we shut ourselves away in a room for a couple of hours and began to really look at our design process. How we interact with packaging design. Where we get hung up, where we thrive and how we can ultimately be better. We emerged with some solid direction, an outline and a really great idea… it involves Bruce Springsteen. And, that’s all we can share at this point.

But, do you remember that wave we talked about a few minutes ago? The wave of emotion that takes you from terrified to excited, from paralyzed to heart-racing? We are experiencing the whole gamut as we prepare for this conference. Coming up with the major outline for our presentation gave us a giddy high. We let out a big sigh of relief. Even though we are not even half way done with the work we need to do, we are feeling more and more prepared every day.

Click here to read Buttermilk Goes to Boston – Part 3

Buttermilk Goes to Boston – Part 1

“Buttermilk Goes to Boston” is a four part blog post about our journey to speaking at this year’s The Dieline Conference. We’ll post an update every month leading up to May when we finally head north to present “Oops, I Became a Packaging Designer” at the conference.

When we first saw the call for proposals for the 2014 Dieline Conference we didn’t really think too much of it. We had the amazing opportunity to speak in 2012 at the very same conference and didn’t think we had much of a chance to present again. We had a blast presenting, but also really enjoyed attending in 2013 as spectators. But something deep inside of us said “Go! Send in an idea!” So we decided to try once again to speak at our favorite conference.

Our initial ideas weren’t very good, or should I say MY initial ideas weren’t very good. I usually need a little reigning in. Then Alex had a brilliant notion of how most of us become packaging designers out of the blue without a whole lot of training or guidance. Whether its the case, like us, where your company was working with an outside agency and decided to give you one of those packaging projects, and you did a great job, so you got more and more until packaging design eats up a lot of your daily work. Or maybe you sought out a career in packaging design and were lucky enough to find that dream job. But for most of us, it just happened. I remember listening to Andrew Gibbs (founder of The Dieline) speaking to Debbie Millman on her Design Matters Podcast about how theres no “Packaging Design” Major in college. If you’re lucky enough to design packaging, you learn on the job and through real world experiences.

Brainstorming about great session topics got us thinking back on our first HOW conference in 2009. What kind of presentations were most inspiring to us? What type of session do we think attendees would find most inspiring/enlightening/useful and able to relate to? What do today’s designers need to hear?

We settled on this idea of the “accidental packaging designer” hoping attendees will be able to relate if they, like us, are struggling to find their voice, be heard, make a mark and figure it all out. We don’t claim to have all the answers, but we do love to share our story and inspire other designers to go for “it”. Whether “it” is taking on the packaging design that your company is currently outsourcing or starting your own business or presenting at the biggest packaging design conference in the USA!

So, Ivan and Andrew loved our idea. So much, in fact that even though the presentation time slots were already booked, they managed to make a spot for us (insert major ego boost here). After quite a bit of back and forth about whether our topic was more suited for a workshop or a general session, Andrew and Ivan got on the phone with us and formally invited us to present our topic as the opening session for The Dieline Conference.  

I think our exact words were “Ohmygosh… WOW….are you sure?!” Followed by a series of “yesses” and “thank yous”. If Andrew and Ivan, the experts in our field, had faith in us, then how could we not put every bit of ourselves into this presentation? And so it begins, the preparation of the presentation.

Stay tuned for:
Buttermilk Goes to Boston: Part 2
What in the world are we presenting?

Click here to read Part 2