Piedmont Pennies Redesign
When Becca from Piedmont Pennies approached us, she was ready to take her beloved Charlotte-based brand to the next level. Known for their delicious, baked biscuit bites, Piedmont Pennies had a solid brand foundation, but the packaging needed a fresh, contemporary makeover to stand out on the shelves and resonate with modern consumers.
Our Approach:
We set out to enhance Piedmont Pennies' visual identity by creating a vibrant and modern packaging design that reflects the brand’s authentic and quality-driven ethos.
Here’s how we did it:
Vibrant Color-Coded Designs: We assigned each flavor a distinct, bold color to improve shelf presence and make it easier for customers to identify their favorites at a glance.
Stronger Visual Hierarchy: Key product attributes, like “100% Real-Aged Cheddar Cheese” and “Savory Crispy Crunch,” were made more prominent, allowing for quick and clear communication of the product’s unique qualities.
Enhanced Product Photography: Our fresh and dynamic photography showcased the irresistible texture and crunch of the baked biscuit bites, elevating their appeal and aligning with the brand’s high-quality image.
Outcome:
The result was a refreshed brand look that not only maintained the core values of Piedmont Pennies but also positioned it more effectively in the competitive snack market. The new design popped on the shelves, increased brand recognition, and appealed directly to consumers looking for both style and substance in their snacks.
With this redesign, Piedmont Pennies now shines brighter than ever, capturing attention and delighting snack lovers everywhere.
