My Better Batch
Crafting vibrant, inviting design that elevates everyday baking.
With its launch of a vibrant new brand and packaging design, My Better Batch redefines expectations in the cookie mix market. Founded by Lindsay, a dynamic single mom, the brand marries convenience with the uncompromising quality of homemade treats. Tasked with capturing this essence, Buttermilk Creative developed a packaging design that appeals directly to busy moms aged 30-50, offering a glimpse of baking that is both easy and delightful.
Brand Story and Vision:
Emerging from Lindsxqay's personal challenge to simplify baking without sacrificing taste, My Better Batch stands for quality, simplicity, and authenticity. The brand commits to clean, simple ingredients that deliver an unparalleled homemade taste. Our design objective was to visually articulate these values and make premium baking accessible to everyone, especially those juggling busy schedules.
Impact and Feedback:
Since its debut, the new design has garnered enthusiastic feedback for its visually striking elements and clear messaging. Customers appreciate the realistic portrayal of ingredients, which enhances their trust in the product's quality. Retailers have noted how the design effectively captures attention in a competitive shelf space, contributing to increased sales and heightened brand recognition.
Challenges and Innovations:
Standing out in a saturated market was a substantial challenge. Our design team focused on creating a package that was not only visually distinctive but also emotionally engaging, communicating the joy and ease of baking. Strategic choices such as vivid colors, playful graphics, and detailed product photography were instrumental in capturing the essence of the brand and appealing directly to the target consumer.
The new packaging design for My Better Batch masterfully conveys the brand’s messages of simplicity and premium quality while creating a compelling visual appeal that distinguishes it in the marketplace. Through innovative design, Buttermilk Creative has positioned My Better Batch as a leader in both convenience and taste, transforming consumer engagement with baking mixes. This project highlights the profound impact of thoughtful packaging design in connecting a product with its audience.
Design Execution:
The packaging employs a lively color palette with shades of teal and purple, enhanced by festive elements like colorful confetti graphics. These design choices evoke a sense of celebration and fun, ideal for family gatherings or special occasions.
The modern, friendly typography on the packaging makes the brand approachable while effectively communicating key messages like "Non-GMO," "Made with Real Ingredients," and "Easy to Bake." These clear, straightforward labels inform consumers about the product's benefits, reinforcing the brand’s promise of transparency and quality.
Visual and Functional Features:
The packaging prominently features high-quality product photography that showcases the mix’s colorful, premium ingredients. This visual strategy not only enhances the aesthetic appeal but also bolsters consumer confidence in the product's quality by highlighting the natural and appetizing appearance of the ingredients.
The back of the package includes a detailed, illustrated recipe that simplifies the baking process, making it accessible and straightforward for consumers. This feature ensures that the joy of baking is just a few simple steps away, resonating with the brand’s core message of simplicity and convenience.
Services:
Branding
Packaging Design
Production
Website Design & Development
