With the redesign of TruAde we were tasked with refreshing a heritage brand from the 1930’s to appeal to a new customer while also keeping the spirit and honoring its roots. We tapped into vintage TruAde ephemera for inspiration.

The typography we chose and the elements, including the star, were all inspired by our research. The simple and clean label redesign reinforces a reformulation and streamlining of ingredients as well.

Before & After

For our redesign we wanted TruAde to stand out on the shelf and offer a different look and feel to what we expect from C-store drinks – bubbly effects, splashes, and cartoony illustrations to name a few. We also wanted our design to have more contrast and bold limited colors to grab thirsty shopper’s attention.

Bringing TrAde Packaging Design to Life

These 12 pack can wraps were the most exciting part of the redesign for us. We really wanted to take advantage of the billboard opportunity and elaborate on the design system set up for the single formats. The wavy line shape was a throwback to an old TruAde door sign. You can imagine walking into a C-store and running into a whole display of all those bold colors!

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