Behind the Design: Fire Cider Packaging Redesign
Fire Cider Tonic Packaging Before & After
When we tackled the redesign of Fire Cider we knew we were refreshing a brand that has passionate stakeholders inside the company and devoted fans outside. However, we also knew that the packaging needed to evolve for a changing retail landscape and a more savvy shopper.
A major priority was creating hierarchy in the label while balancing elements that needed to be carried over from the earlier design. Some of the updates included adding white to highlight their logo and brown to the forest creating depth in the label.
Reprioritizing and Hierarchy
Working alongside the Fire Cider team, we helped them redesign and reorganize an often overlooked area on the side of their label. Storytelling and communicating important information to shoppers is a large part of packaging design. Our redesign created an area to prioritize and highlight key elements.
Fire Cider has such a great story that needed featuring but we also wanted to convey other aspects of the tonic. Mainly pairing the item name with flavor cues (answering the question: How’s it going to taste?) and key ingredients that are not only essential to the recipe but also would pique the interest of a health conscious or foodie-minded shopper.
The illustrated ingredient icons are in line with the overall look and feel of the Fire Cider brand and help shoppers quickly see what makes these tonics so special.
Bringing Fire Cider Packaging Design to Life
When we started working on the redesign of Fire Cider we immediately saw an opportunity in reorganizing their PDP (principal display panel). We wanted to create focus on the important information like brand name and flavor. We created a frame that not only holds all the content, but also creates a space to add color which helps differentiate between the different flavors.
We didn’t want to confuse existing customers so we carried over the established color system. The focused color blocks paired with kraft paper label helps Fire Cider stand out on the shelf but still retain their natural feel.
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