Thoughts on logo redesigns - Buttermilk Creative

Thoughts on logo redesigns

Thoughts on logo redesigns

The recent redesign of the Olive Garden logo and subsequent deluge of comments got me thinking about the current environment we designers live in and how we’re our own worst enemies. It’s a scary proposition if you are that designer or studio tasked with redesigning a logo, especially one that has a long history.

It’s shocking how fast this type of news gets out. It’s also shocking how immediate the snarky comments come out as well. And there is no shortage of those. From light hearted jostling to down right hateful meanness, these comments really show how shallow our industry is. And how we’ll turn on each other in a heartbeat. Scary. Especially when most of us try on a daily basis to have our profession taken more seriously. After a research paper goes out are scientists heading to Twitter and snarkily denouncing the results?

What is it about a redesign that makes us revert to being 5 years old on the playground picking on whoever is new and different? Who knows? Are we angry because we didn’t get chosen for the job? Maybe. Are we jealous because the solution is actually quite nice and we didn’t come up with it first? Possibly. Whatever the reason is we need to figure it out and try really hard not to succumb to the snarky urge.

The first step is recognition.

We’ve got to be more patient with these redesigns. Let them live in the world for a little while. Lets let them find their footing and then if we feel the need, because we’ve critically thought about it, critique them in the appropriate forum (and no that is not on Twitter.) If you don’t just impulsively tweet your initial feelings about the redesigns I think you’ll be pleasantly surprised- heck you might even *gasp* appreciate the work done for the redesign!

In this world of faster and faster instant gratification lets give our industry a little trust and respect and give these redesigns (and the designers behind them!) the time and thought they deserve. Try and put yourself in the shoes of the designer or team of designers tasked with the redesign. I bet they didn’t sit in their initial brainstorm meeting and try to come up with the idea that would be made fun of the most. No, they were tasked with executing an idea brought to them by their client, documented as best as it could be on a brief, and had a schedule assigned to it. Honestly they probably were too busy to think about what was going to be said after the redesign happens.

So here it is- my plea to my fellow creatves:

Stop Snarking, Start Thinking, Stay Designing!